|
 |
|
|
New Media and Your Bottom Line
How Important is New Media?
The short answer is: very. By Diane T. Creston Like it or not, new media has emerged as a major player in advertising and marketing, the Internet and wireless technologies. New, different and consumer driven, new media is not going away any time soon. The media revolution is here and it does not play by the same rules as traditional media. As a kid, I was the last one to leave the library. When we took vacations by car, I always had my nose in a book in spite of parental concerns that I would ruin my eyes. One day I hoped that I would achieve enough success to be able to afford a huge library. Today that's a reality, and it's called the internet. I'm still one of the last ones to leave the "library" on the east coast --- sometimes at 2:00 AM. The beauty of this new "library" is that it's 24/7 with very loyal customers. Today, before making a purchase, taking new medicine, or making financial decisions, a large percentage of people conduct online research. Consumers are spending a larger percentage of the online time with content and on popular social-networking sites. In 2001, many manufacturers and publishers were wondering whether to include new media in the mix. Today, there is no question regarding the importance of the new "pull" media fueled by new technology and consumers. Internet users are spending nearly half their online time visiting content - a 37% increase in share of time from four years ago and nearly as much time as spent on communications and commerce combined - according to a four-year analysis of the Internet Activity Index (IAI) issued by the Online Publishers Association (OPA). The IAI is a monthly gauge of the time that users spend with e-commerce, communications, content and search; it is conducted by Nielsen/NetRatings. Does that mean that you should shift the greater percentage of your media budget to new media? Definitely not. Like a strong financial portfolio, your marketing plan should be diversified. In addition to the creativity and the quality of the video, the YouTube community is as important as the video. Users feel empowered because they share, save and even post video code on their own site, or blog. They're in control.
|
Contributor's Note
Would love to hear your experiences with new media.
|
|
New Media
No reactions yet.
Please login or sign up to rate this intel.
Please login or sign up to add a comment.
The copyright for this content entitled "New Media and Your Bottom Line" has been specified by the contributor as:
All Rights Reserved
This content may not be copied, distributed or adapted by anyone under any circumstances.
|
 |
May, 2012
2008
January, February, March, April, May, June, July, August, September, October, November, December
2009
January, February, March, April, May, June, July, August, September, October, November, December
2010
January, February, March, April, May, June, July, August, September, October, November, December
2011
January, February, March, April, May, June, July, August, September, October, November, December
2012
January, February, March, April, May
|
|
Not a member yet?
Qondio is a powerful network for making it online. If you have a website to
promote, we can help.
Sign up and get in on the action.
|
|
Welcome to Qondio! Discover the awesome power this network can deliver by going to our About page. Or you could skip straight to the Sign Up form.
|
|
